1. Changing The Game

Changing The Game


Welcome to the Essential Strength & Aesthetics Program! This program is about two things; building a solid base of strength and the beginnings of an elite level, aesthetic physique.

I am so excited for you to make your way through this program and see the amazing results its going to deliver for you. Make sure to read through the entire program to see what to do each day and why.

The instructions within this program are probably going to be very different to any other fitness program you're used to. If you truly want to achieve a strong, muscular physique then it's important for you to unlearn everything you think you know about building muscle, and adopt a better, improved and vastly superior approach.

Why is this approach going to be better, I hear you ask? Because of our guiding policy, simplicity is key. People tend to have the habit of overcomplicating anything and everything in their lives, workouts are no different. You can see absolutely phenomenal results just by executing the basics in an effective, and optimally structured way. Thats what I'm going to show you how to do.

You might be shocked at first at the simplicity of the workouts, maybe even feeling they're too short to be effective. This is a good sign, it means we are taking you down an entirely new road which is the road towards fast and effective gains.


Who is this program for?

This program is for any guy who wants to vastly improve their physique, gain boundless strength and self confidence and transform themselves into a sculpted specimen of lean muscle. It's for any guy who wants to achieve all this without having to spend every day at the gym, having to work yourself to death just to achieve tiny bits of progress. It's for the guys who know although the gym is great, there's a life to be lived outside of the weight room, a life where a great physique and new found confidence will allow them to excel and be the best they can possibly be, in their personal, professional and romantic lives.


What can you expect from this program?

Newcomers and those with moderate lifting experience typically see gains of around 2-3 pounds of muscle each month. Although it may seem gradual, this is significant progress. To reach an elite level of aesthetic physique, most individuals aim to gain 15-20 pounds of muscle, which typically takes between six months to a year.

Fitness isn't a short-term endeavour; it's a lifelong commitment. If achieving a muscular physique were as easy as a two to three-month endeavour, we'd see a lot more people sporting impressive physiques.

Many individuals mistakenly believe they need to pack on 30-40 pounds of muscle to make a noticeable impact. However, this isn't the case. Overeating and focusing excessively on squats and deadlifts can lead to unnecessary fat gain and disproportionate lower body mass. By aiming for a more moderate 15-20 pounds of muscle gain and strategically distributing it, the transformation can be remarkable.

Our goal here is to achieve the optimal balance of muscle gain and fat loss for a formidable physique. If this resonates with you, let's continue our journey together!

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